Crazy Pig and its British founder, Armand Serra

Crazy Pig and its British founder, Armand Serra

With over 900 designs under its belt (including one-off jewelry pieces and some all-time classics) Crazy Pig Designs is an established maker of fine Rock and Roll jewelry (also known as gothic jewelry rock ‘n roll jewelry, biker jewelry, gothic styled jewelry, rocker jewelry, sterling silver gothic jewelry etc), having been at the forefront of British gothic jewelry since 1992. Based in Covent Gardens at the heart of London’s bohemian community, gothic jewelry designer Armand Serra spends his days playing the guitar as well as creating custom sterling silver jewelry pieces for rock musicians and sterling silver aficionados. "Crazy Pig", the name Armand Serra originally had in mind for his rock band, has now become a globally recognized brand name for Rock and Roll (rock ‘n roll) jewelry. Crazy Pig works with sterling silver, gold, platinum and both precious and semi-precious stones. Closest to the hearts of biker enthusiasts of course, is the Crazy Pig line of sterling silver gothic jewelry.

History of Crazy Pig Designs

Armand Serra and his girlfriend Jeannette founded Crazy Pig Designs in Covent Garden in March 1992. The whole process of making Crazy Pig gothic jewelry takes place in house, at Crazy Pig Designs, from the designing, carving, alloying, casting, setting, finishing, and polishing to the finished Crazy Pig item. Prominent Crazy Pig designs include skulls, skeletons, animals, dragons, daggers, stones and custom orders. Crazy Pig Silver, Crazy Pig Platinum and Crazy Pig gold jewelry pieces are available, as well as precious stones and designs spanning over 20 years of excellence in jewelry design and manufacture. With their creative juices running into overdrive, they constantly endeavour to push the boundaries of what normal people consider “wearable”, incorporating the most outrageous, unthinkable and otherworldly designs into their jewelry. Many discerning rock and movie stars have chosen Crazy Pig Design gothic jewelry despite there being many other competitors in the market.

As with all designers of gothic jewelry (often known as sterling silver gothic jewelry, rock n roll jewelry and rocker jewelry), Armand Serra of Crazy Pig walks the talk. Armand Serra is an avid rock musician a strong passion for rock music and heavy metal music. As a keen adherent of the rock n roll culture, Armand Serra plays every single musical instrument typically used by rock bands. Armand Serra plays the guitar, the bass, programs his electric drums and mixes his various solo pieces in his own personal studio into an entire, complete piece of rock music: composed, choreographed and executed by Armand Serra himself.

Alternatives to Crazy Pig Jewelry

Today, Armand Serra’s Crazy Pig Designs continues to be an underground and elusive brand, marketing itself as a luxury brand label selling exotic sterling silver biker jewelry. Armand Serra’s Crazy Pig Designs’ gorgeous gothic jewelry pieces are ultimately luxury pieces, and are priced at levels beyond what most enthusiasts can reasonably afford.

At Punksilver.com, we bring you the best of Armand Serra’s Crazy Pig Designs impressions at affordable prices. With the phenomenal popularity of Armand Serra’s Crazy Pig Designs, prices have quickly risen above what most enthusiasts find affordable. Original Armand Serra’s Crazy Pig Designs bracelets can easily set you back GBP2000 - GBP8000 depending on the weight and the intricacy of the design. Plus the fact that you’d have to travel all the way to Covent Gardens in London just to buy it (which would really suck if you happen to live on the other side of the Atlantic!) At Punksilver.com, we recreate the appearance and mood of some of Crazy Pig’s best designs and offer them to you at a fraction of the original retail price. Like the original, our products are made only from pure 925 sterling silver and crafted by hand. Like Crazy Pig, our factory moulds generate only basic shapes, which our artists then manually handcraft, mould, carve and chemically polish and treat into the art piece we ultimately deliver to your doorstep; a heavy silver art piece inspired by the Crazy Pig item you desired. Since you’re not going to end up paying for the Crazy Pig brand label when you purchase our products, our prices are significantly lower than what you’d pay for an original Crazy Pig piece (90% lower).

Since our Crazy Pig-inspired collections are made from the same sterling silver and crafted from the same moulds that Crazy Pig uses to craft the originals, they appear almost indistinguishable from the original Crazy Pig product, offering you the same satisfaction as the original Crazy Pig piece at a tiny fraction of the price. Consumers are waking up to the reality of brand illusion. It’s not something which customers can always be expected to pay for. Given the availability of these cheaper but equally attractive gothic jewelry offerings, it is little wonder that Crazy Pig gothic jewelry designs aren’t an uncommon sight on the streets despite its luxury brand pricing. The sentiment is: why bust the bank on Crazy Pig gothic jewelry when you can get a near identical look, feel and product at a tiny fraction of the price?